Content is the key of any website. In order to build blog audience and getting more traffic to your website, writing and publishing SEO optimized content is a must. SEO copywriting is the process by which you are writing content for people and optimize for Google.
Writing SEO friendly articles is one of the biggest challenges for bloggers and content marketers. Because you have to write such a piece of writing that will appeal to the reader and optimized for search engines at the same time. That is where you need to apply SEO content strategy and writing techniques while writing your blog post. Do you wish to write SEO optimized content? Here, I am going to let you know some SEO writing tips and SEO techniques and guidelines that will help you to grow your blog or website.
What Is SEO Optimized Content?
First understand, what is SEO? SEO refers to Search Engine Optimization, which is the process of optimizing web pages to make your website more visible to visitors who are entering keywords associated with your product or service via search engines like Google.
SEO copywriting is all about creating useful, compelling and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. The process of SEO is broadly classified into two broad categories. On-Page SEO and Off-Page SEO.
According to Yoast
Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.
Why SEO Content Is Important?
Highly ranked content drives more traffic and leads to a website and generates some real ROI. SEO content is the key element of on-page SEO. Without content, it’s impossible for your site to rank in search engines. Without SEO your content may be lost somewhere on page 50 of the search results. To get rank on the first page, a good relationship between SEO and great content is essential.
Blog SEO: 9 SEO Writing Tips for Creating Your Best SEO Content
1. Write for Your Audience First
The most important factor of SEO content is user intent. Write for your audience’s interests or answers their questions. It is not a good practice to write all content about your service or product. Write informative and interesting content for people. Your content must be original and plagiarism free.
2. Start with Research and Targeted Keywords
Specify your keywords and audience. Your blog content will not perform better if you do not write it for the right people and optimize it with targeted keywords. First, determines your audience segments, what kind of information they need and why they need that, which key-phrases or keywords they use to find their necessary information.
Identify your audience. Of course, the audience varies with the niche. Try to figure out their needs. It will be easier to write if you know your audience's expectations or needs.
Research your blog keywords. Find out which keywords your audience are using to search, i.e. users search intent. Find some relevant keywords relates to your niche, product or services.
Find your topic based on your targeted keywords you researched. Start writing for your audience’s needs.
Easy Content Research Tips
Research is very important and useful to write content. Research lets you understand what type of content you should write, content length and so many things. Research involves determining:
What type of content are currently working better on search engine. To find that, just simply place your focus or targeted keyword in the search bar and find out what kind of article Google gives priorities for such queries.
Now, go to the site and find the average ideal length of each article. That will help you to determine the word limit. While you do that, check out the structure of the article too. It will help you to make your own article structure.
Check out the People also ask section. Pick the questions that relate to your article and answer them in your content. This way, answer the question as much as you can. This is one smart way to ensure your SEO optimized content answers queries that people are looking for.
3. Make Eye Catchy Headlines
The content headline is important to make a big impression. Make an eye-catchy and interesting headline using some rich keywords. Post title and Meta title are important factors in SEO content strategy. A post title is how your reader sees the title of the post on your website and a Meta title is how search engines show your post in search results.
Your post title and Meta description will show up in the search results. So, in addition to a great headline, also make sure your Meta descriptions are interesting and further elaborate on the topic of your article. I suggest you to specify and attractive Meta title in SEO settings with your targeted keyword. If you do not specify the Meta title, your post title will be treated as the Meta title. I recommend to keep your post titles less than 66 characters.
4. Post Meta Description
Meta descriptions are very important and that plays a major role in search engine ranking. Adding Meta descriptions into each post ensures to drive the highest amount of traffic to your website. So, you should add Meta description in all your content. Meta description works better if it’s added using 156 characters including your main keyword in it to make it's intent-driven.
5. Add Image Alt Attribute
Always add relevant images and naming those images. Google can’t see or read images. Google understand images by its text. When naming an image, keep the name relevant to the image itself. Using keywords in image anchor text brings positive results. So, I suggest you to add at least use keywords in your image alt text.
6. Internal link and Anchor Text
Interlinking your article with (or among) other contents helps to keep your reader stick around your site for a longer time. Besides, link back to the older post also enables search engines to re-crawl those old posts. This is very helpful to reduce the bounce rate of your website. Which is another important SEO factor. Use anchor text technique to inner link your articles. Make sure to fill out the post title with the main keywords for the post that you are linking to.
7. Make SEO-friendly Permalink
Search Engine ignored words like “a” “an” “the”. So, remove stop words from permalink. Another good practice is to use only the focus keyword in the permalink. Make the permalink short. Never change your post permalink once the post is published.
Example: Suppose, this is our permalink. https://www.example.com/capitalize-on-content-10-techniques-for-seo-content-writing
My suggestion is to skip all words except the main keyword. So make it https://www.example.com/seo-content-writing-techniques)
8. Article Headings & Sub-headings
Make sure you are using proper H1, H2, and H3 heading tags. Headings and sub-heading tags are another important aspects of SEO content writing. You should have the idea to use proper heading tags for effective SEO copywriting. You should use only one H1 heading tag. Generally, post title use as H1 heading. So for the next sub-heading, you can use an H2 heading, and then an H3 heading, and so on. According to many SEO experts, using targeted or focus keywords in H1, H2, H3 heading tags is a good SEO copywriting techniques.
9. Link Building/ Off-Page SEO
After all of that, here comes the link building to promote your SEO optimized article. You must interlink your new article with the old blogs. Likewise, you also make outgoing links with other authority websites too so that the content of your website is picked up by another site. Be creative with infographics and videos, adding an embed code on your site which will help you to promote and share your content.
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